Marketing Facts Generator

• [Marketing fact 1] Windows 7 Whopper was sold at Burger King in Japan for the promotion of Microsoft's Windows 7. The hamburger contained 7 stacked beef patties, weighed almost 1 kg, and had more than 1,000 cal. The promotion period was extended from 7 days to 16 days due to unexpected popularity.

  Corporation, Food, Marketingsource

• [Marketing fact 2] In 2012, Dunkin’ Donuts launched an ad campaign in Seoul, Korea where scent spray devices installed on buses would release a fragrant coffee aroma when triggered by the sound of the DD radio jingle. The campaign reached more than 350,000 people, and sales near bus stops increased by 29%.

  Beverages, Corporation, Marketingsource

• [Marketing fact 3] In the UK the maximum amount of airtime allowed for TV commercials is 12 minutes for any particular clock hour.

  Countries, Marketingsource

• [Marketing fact 4] Breakfast wasn’t regarded as the most important meal of the day until an aggressive marketing campaign by General Mills in 1944. They would hand out leaflets to grocery store shoppers urging them to eat breakfast, while similar ads would play on the radio.

  Corporation, Marketingsource

• [Marketing fact 5] Steve Jobs is the name of an Italian clothing company created in 2012 when the creators realized that Apple never trademarked Jobs' name.

  Corporation, Marketingsource

• [Marketing fact 6] Best Buy used to have a fake internal website that looked exactly like their actual internet website, but with marked-up prices so that they could price gouge in-store customers.

  Corporation, Marketingsource

• [Marketing fact 7] “Lunch atop a skyscraper”- one of America’s most iconic photos taken in 1932 was staged as part of the photoshoot to promote the opening of the Rockefeller Centre in New York. This is just one of several photos featuring real steelworkers taken as part of the same photo shoot.

  Architecture, Marketingsource

• [Marketing fact 8] Sega created a character named Segata Sanshiro to promote the Sega Saturn in the late 90s, an over-the-top martial artist who performed insane antics while yelling at people to play Sega Saturn. His last commercial had him protecting Sega headquarters from a missile attack and riding it into space.

  Corporation, Marketingsource

• [Marketing fact 9] To promote the video game Splinter Cell: Conviction in New Zealand, a “prank” was created that involved an actor pointing a black imitation gun at random people on the street. Armed police were soon called.

  Games, Marketingsource

• [Marketing fact 10] It’s hard to tell how expensive a perfume is just by smelling it. When volunteers were asked to distinguish between an expensive perfume and a knockoff (Lidl’s £4 Perfume vs Chanel’s £70 scent), most couldn’t identify the famous brand. Even the liquid inside the most expensive perfume costs a couple of dollars to make.

  Marketingsource

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